“Please” & “Thank You” . . . Still The Realtor’s Best Tools

We hope that you finish this article having learned at least a little bit of new information. If so, then we have done our job.

The gurus disagree a bit on the obtain guide, but all will tell you: Top salespeople in almost every activity become that way because they have urban the addiction of transfer special, core-felt “Thank You” licenses to their consumers. As a findings — they get more referrals (a lot more referrals) — and consistently out make their competitors by as greatly as 10 to 1.

Most Realtors (and Lenders, cover Agents, & economic Advisors for that worry) know this — but excluding than 5% do it consistently. excluding still, actually use this clean policy to ask for referrals.

For these categories particularly, REFERRALS are the income of their guests. In my city (Atlanta), the head of any given systeming organization (BNI, Le’ Tip, state central, looseness Builders . . . you name it), is almost forever from one of these topics. It’s a good policy. It workings. But that’s just it — It’s one good policy.

As you continue to read this article, pay special attention to how parts 1 and 2 relate to one another.

One good policy — that can simply be 10X more actual by putting a new twist on the proven discipline of transfer “Thank You” licenses.

stage ONE: Re-give manually to consistently transfer “Thank You” licenses to your consumers. Even if you do it the old fashioned way (There’s a better way — a completely automated, yet incredibly specialized way — and it overheads a great apportion excluding) . . . but even if you do this the old fashioned way of vacant to the confined license mass, session at your counter to write each notice, objects and stamp the envelope . . . the ROI is phenomenal.

stage TWO: pitch “Thank You” Cards to the people you buy from.

ALMOST NO ONE DOES THIS (perhaps 5% of the 5% who do something with “Thank You” licenses at all) — and it’s sheer Gold !!!

stage THREE: pitch “Thank You” licenses to people from your systeming groups when they give you referrals. (I sometimes contain a Starbucks gift license.)

stage FOUR: Use specialized welcome licenses for “annoyed promotion” with your systeming group members — to their prolonged system.

Buy licenses that are break on the inperiphery (or use the “better way” transfer method my clients & I do). On one periphery: a notice from you, concisely explaining that (Jerry) optional (Don) might be interested in eloquent about you and your creation / benefit. On the other periphery: a fleeting notice from (Jerry) endorsing you. The license is addressed from (Jerry) and sent to people he knows and likes . . . people who know & syndicate him.

This overheads you next to nothing, and will make referrals for you and Jerry both. embrace Jerry’s picture above his notice, and this license will live on his supporter’s counter or refrigerator indefinitely. People don’t pitch away licenses with their supporters’ films in them.

stage FIVE: pitch just 2 unexpected licenses a year (Thank You, Congratulations, ecstatic New Year **, anything) to each consumer, vendor, and systeming friend in your folder.

** I sent ecstatic New Year’s licenses this year — with pelt’s 2007 Resolutions . . . colossal Hit !!! some in-skirt telephone calls, regularly initial with “merit for the license, I’ve been value to call you . . .”

closing TIP: If you periodically focus those more common systeming actions (like Chamber and Association meetings) — you can (and should) let the other guise do all the chatting. All you should is their guests license after the conversation. (Sometimes I’ll write a little notice on the back — one certain thing from the conversation.) pitch them a “finicky reunion” you license. Again, precious few in your topic or any other do this. embrace your picture, and you’ll be amazed at the retort.

Yeah — Great thoughts, but now the cat’s out of the bag. everybody will birth burden this.

Think again . . .

No, what “each” will be burden (if something) is the same old weary guests sponsored newsletter / postlicense series (I get ‘em every week).

excluding than 5% — the 5% who consistently find exposes like this to explore dreams for mounting their guests — will see this expose. excluding still will take the actions I’m recommending. (For some, it’s just too clean and too inexpensive to work.)

That plants you . . . the excluding than 1/4 of 1% of Realtors who will birth applying this clean, actual 5 meaning policy — and open generating more referrals than you can grip.

have ! . . . and please allocate your victory Stories with me.

If you need help with this subject, or do not know how to begin, there are several free resources on related websites to give you a boost.